Flipkart is finally cozying up to rival payments platform, Paytm, and has now started rolling out the Paytm wallet and UPI integration on its e-commerce website. Paytm is the arch-nemesis to Flipkart’s own PhonePe payment service, so it’s surprising to see the company finally embrace it to push the envelope on digital payments.
Why has Flipkart finally included Paytm as one of the payment options at checkout? If the sources cited in the report are to be believed, then Flipkart expects users to pick Paytm over cash-on-delivery in non-metro markets. Paytm is said to be a popular and trusted payment option in such areas. This would also greatly reduce the money that exchanges hands, especially during the COVID-19 pandemic, thus, enforcing contact-less deliveries on a greater scale.
