What Does This Mean for Fandom?
Fandom is currently one of the world’s largest is the world’s largest fan platforms, with over 350 million unique visitors per month and the host of over 250,000 fan-run wiki and trivia pages covering information from games, TV, movies, and other multimedia.
“By combining Fandom’s 300M MAUs, 250K Wiki communities, and 40M pages of content with this widely recognized gaming, movie, and TV brands reaching 46M MAUs, Fandom extends its strategic mission to be the fan’s first choice for community and experience,” the site reads.
Fandom hopes to drive greater engagement across its various site assets, including reference, community, trends, ratings, reviews, news, and commerce, as well as extend its 360 programs to game publishers, studios, and streaming services.
“We’re thrilled to add these powerful, authoritative brands into the Fandom platform, which will expand our business capabilities and provide immersive content for our partners, advertisers, and fans. The trusted insights, ratings, and content they provide will make us a one-stop shop for fans across their entertainment and gaming journey,” said Perkins Miller, CEO of Fandom.
“In addition to creating exceptional fan experiences, these platforms will add to our FanDNA data offering, giving us sentiment and intent signals that will help improve the consumer experience as well as make our commerce and advertising businesses more impactful.”
Fandom previously acquired ScreenJunkies in 2018 to enhance its entertainment news coverage, as well as Curse Media in 2019 to integrate the world’s top gaming wikis into its platform. It also acquired Fanatical, a leading eCommerce video game retailer, in 2021, to strengthen its gaming footprint.
