Veena Arora, a retired school principal in a small town of Uttar Pradesh, decided to use a smartphone in November last year for the first time at the cajoling of her children so that the family could stay together online even though they live in different cities.
“The biggest challenge to fighting fake news is that over 300 million of the 550 million smartphone and broadband users in the country are low on literacy and digital literacy and are especially gullible,” leading tech policy and media consultant Prasanto K. Roy told IANS.
“Although millennials are no less vulnerable to fake news, they could be taught about its dangers through the introduction of education programmes in schools or advertisements. Reaching out to the old people, who are newly getting introduced to smartphones and social media is a greater challenge,” Ethiraj told IANS.
The number of eligible voters in the Lok Sabha elections this year was around 900 million. Both Facebook and WhatsApp have nearly 300 million users each in India.
A part of the problem is that for many of the social media platforms India is a bigger market than their “home” market, said Ethiraj.