Facebook already has a ‘Marketplace‘ and lets businesses tag products in their posts. The social media giant, however, is making an even bigger push into online shopping with the launch of Facebook Shops today. It enables businesses to turn their Facebook or Instagram page into shopfronts. Users can then hop in, browse the product catalog, and buy the goods they like without ever leaving any of the social apps.
Even Instagram Live will get a live shopping feature in the coming months. Influencers will be able to pin products, possibly in partnership with brands, in their live streams. This will make it easy to draw the viewer’s attention and convert leads into a purchase. Imagine Kylie Jenner going live with here latest nail paint lineup. She simply needs to pin a product link in the Instagram Live and the stock will be off the shelf in minutes – especially since Facebook integrates a checkout feature in its apps. This feature will be available to Facebook Live users as well.
