With Facebook roping in former Google employee, Jason Toff, for a key portfolio, speculation is rife about the social networking giant preparing the launch of a serious competitor to the short video-sharing app TikTok. Toff, who earlier served as the General Manager for Twitter’s short-video sharing service, Vine, has joined as Facebook’s Product Management Director to lead the company’s recently formed New Product Experimentation (NPE) team.
Now that we’ve moved to CA, I suppose it’s a good time to share what I’m up to next! In two weeks, I’ll be joining Facebook as a PM Director starting up a new initiative under the recently formed NPE team (https://t.co/HzK6Bjqzqx)
Announced last week, Facebook’s NPE team is aimed at developing experimental apps for consumers who are still slightly removed from the core Facebook brand. In Google, Toff worked on Virtual Reality (VR) projects as well as on Google’s in-house Area 120 incubator – which is similar in concept to Facebook’s NPE team, The Verge reported. While Toff said he could not reveal details of what he is working on, his Twitter post mentioned he is looking to hire a team of UX designers and engineers to work on the project.
