Following the sudden popularity of live audio-based social media platform Clubhouse, Facebook was one of the first companies, which was reported to be developing a similar feature for its platform. Later, the company was seen testing a Clubhouse-like platform dubbed Hotline with video support. And today, Facebook launched its live audio feature called Live Rooms along with podcasts.
The Live Audio Rooms feature on Facebook enables users to join in dedicated audio rooms and listen to live conversations on various topics. Public figures and Facebook groups have the ability to create and host an audio room on Facebook for iOS. Followers and group members can then join the room to listen, and given the chance, speak to share their opinions.
Podcasts on Facebook
Podcasts are also a part of Facebook’s new audio products lineup, and it enables users to listen to podcasts without leaving the Facebook app. So, with this feature, Facebook users can now listen to their favorite podcast episodes directly from the Facebook app.
The Live Audio Rooms feature, as mentioned above, is available to select public figures and groups on Facebook for iOS in the US. The same is the case with Podcasts as it is only available to a few creators as of now.
In the coming days, Facebook is planning to bring more audio features such as Soundbites – short-form, creative audio clips, to its platform. The company will start testing this video feature in the coming days.
