To better protect the privacy and safety of young users on its platform, Instagram is now reportedly developing a kids version of its app. It will be a toned-down version of the main Instagram app and will let users under the age of 13 on board the photo-sharing platform.

The company is not stopping its work in this direction. Instagram head Adam Mosseri confirmed today that an ‘Instagram Kids’ app is in the works. He will personally oversee the development of the new kids version of the app, along with one of Facebook’s VPs Pavni Diwanji. The idea here is similar to the company’s Messenger Kids app.

Kids are increasingly asking their parents if they can join apps that help them keep up with their friends. A version of Instagram where parents have control, like we did w/ Messenger Kids, is something we’re exploring. We’ll share more down the road.