Right after Reddit announced its plans to start testing a Clubhouse-like “Reddit Talk” feature on its platform, Facebook officially announced to introduce an array of audio products as well. It comes merely days after the social-media giant started testing Hotline, a new Clubhouse-like social platform targeted towards professionals. Today, Facebook announced the future audio products that it will incorporate across its apps and services.
New Audio Creation Tools
Facebook is planning to add a variety of audio creation/editing tools for professional as well as amateur creators to deliver the best audio experiences to their audience. The company will integrate the tools into the Facebook app and will use audio technologies such as voice-morphing and speech-to-text to power them.
Plus, the app will use AI to improve audio quality by eliminating background noises. In addition, creators will be able to add various sound effects, voice effects, and music from Facebook’s Sound Collection to the audio background to make their creations more fun.
Now, unlike the tools, Soundbites is a new audio format that Facebook is planning to bring across its apps. With this, creators will be able to share creative, short-form voice clips with their audience. These can include jokes, small life anecdotes, poems, inspirational quotes, and many more.
Apart from the above products, Facebook is bringing Podcasts to Android and iOS apps. Currently, Facebook users can browse through millions of Podcast pages and groups on the platform. However, they have to leave the Facebook app to listen to any podcast.
So, with Podcasts on Facebook, users will be able to listen to podcasts directly on the Facebook app. Users will be able to listen to their favorite podcast episodes while using the app and even when the app runs in the background. Moreover, users will get personalized recommendations for podcasts based on their interests.
Now, unlike the previous audio products, Live Audio Rooms is a direct competitor of Clubhouse. It will bring the exact same features that were popularized by Clubhouse. We saw reports about this feature earlier this year when Clubhouse started to gain traction in the market. So, as you can imagine, users will be able to create audio rooms for listeners to join for live audio conversations.
