Facebook recently announced a big set of changes to advertisements and pages on the platform for greater transparency and accountability. With the new changes, the company aims to curb election interference caused by the platform.
Additionally, all ads that fall under the category will be combined into a searchable database which will be released in June. The database will include information regarding the cost of the ads along with the people who were targeted by the ads. The ads in the database will be open to users for four years.
For pages, Facebook will now start verifying the people behind large pages on the platform. In order to get verified, both advertisers and page administrators will have to provide a government-issued ID and a physical mailing address. Once provided, Facebook will send them a letter with a special code to confirm the address. Advertisers will also have to reveal which candidate, organization or business they’re representing.
