Social media giant Facebook has today acquired one of the most popular GIF creation and sharing websites – Giphy, which will now be a part of the Instagram team.
Welcome to the family, @GIPHY! https://t.co/RgWErmc5Ym pic.twitter.com/8EQH5rxWKG
The acquisition is part of Facebook’s bigger plans to integrate Giphy’s extensive GIF library into Instagram and other Facebook-owned apps. In an official blog post announcing the acquisition, Facebook claims almost 50 percent of Giphy’s traffic comes from Facebook’s apps and half of that comes from Instagram alone. “By bringing Instagram and GIPHY together, we can make it easier for people to find the perfect GIFs and stickers in Stories and Direct,” says Vishal Shah, Instagram’s VP of Product in a blog post.
